FMCG Insights & Distribution Excellence
Expert lessons from FMCG and pharma where consumer behavior and execution fuel real market results.
How Things Will Get Worse Before They Get Better For the Pharma Industry
One scandal after another has landed the Pharma industry in hot water. With the recent outburst on their outrageous pricing tactics, there has been a lot of good faith lost.
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Why is the Pharma Industry in Hot Water Regarding Drug Pricing?
While the Pharma industry is no stranger for being in the news, the recent hikes in drug pricing have given consumers cause for concern.
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Top Pharma Trends for 2017
We’re only a few months into the New Year and there have already been a few unprecedented events that have sent shockwaves in various industries. Based on these, there have...
Is Digital Marketing The Key To Improving FMCG Brand Sales?
FMCG brands usually prefer to go for conventional marketing options, like newspaper and television advertisements. The multinational FMCG companies have enormous budgets and resources at their disposal, yet many of...
Mobile Technology and the Impact it makes in the Pharmaceutical Industry
With the digital trend taking over almost every industry, it’s no surprise that the pharmaceutical industry is finally making the transition as well.
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Challenges Big Pharma will face in Drug Development
Research and Development, R&D, particularly in drug development for big pharma has always proven to be a problem. While 2016 helped to smooth over various problems and helped to digitize...
FIVE Mega Trends Impacting The FMCG Market
1.Social Media The rise in the popularity of Snappy and Instagram has resulted in the digital promotion of food products and brands. Instead of wasting thousands of dollars on...
Common Challenges that Big Pharma Still Faces Today
Each year brings changes with it when it comes to any industry and every year, that industry manages to evolve to find a solution to this problem.
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The 5 Mega Trends Impacting the FMCG Market
With the emergence and evolution of technology, trends for fast and non-durable goods have changed. Despite the FMCG market being vast, with products catering to basic needs of consumers, such...
The Top Global FMCG Companies of 2016
Fast moving consumer goods – FMCG are all consumer goods that have a short shelf life. Owing to this factor, they’re usually consumed faster and are in more demand as...
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We’ve all heard about the endless benefits of being an avid reader....
I don’t light candles for a mental reset, nor do I run...
