Manal Haddad

FMCG Insights & Distribution Excellence

Expert lessons from FMCG and pharma where consumer behavior and execution fuel real market results.

Cost of Doing Business in the FMCG Sector

The business strategy for the FMCG Sector has evolved to being consumer centered, i.e. with better knowledge of consumer behavior regarding the products, the manufacturers try to bring in profit...

Is FMCG Online Selling The Way To The Future?

After using the print media, radio, and television for advertising and promotion, FMCG companies are trying to use different online mediums to connect with their consumers.

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Competitiveness in the FMCG Sector

Like any other business, the strong sophisticated growth of consumption and customer demand for FMCGs charge this industrial sector with fierce rivalry among different competitors.

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National Brands vs Private Brands

Is the consumer shifting to private brands? What is driving growth in the FMCG sector national brands or private brands?

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Strengthening pharmaceutical innovation in Africa

One of the largest continents of the world, Africa, is considered as a beautiful place with various types of animals, trees and many more surprising things. The place is abundant...

Slow revenue growth in the pharmaceutical industry for the coming 5 years

Good things can’t last forever. Commerce is constantly changing, with ebbs and flows in revenue a natural part of conducting business activity. Unfortunately for the pharmaceutical industry, one of these...

It is becoming more difficult for brands to survive in the Pharmaceuticals industry

Success in today’s global market depends on versatility and consumer-oriented services. If the consumer interest is not present, market failure will ensure, the impression of quality of one’s product or...

Increased shrinkage and fraud affecting stock control in the pharmaceuticals industry

Among the many management functions performed in the pharmaceutical trade, few have more of a direct impact than inventory control. Purchasing policies gain a greater amount of attention and it...

Supply chain complexity within the Pharmaceuticals industry

Supply chain management is unique within every industry. The pharmaceuticals sectors follows suit with varied and complex supply chain operations. With a business heavily dictated by consumer security and production...

Rising costs vs. maintaining competitive pricing in the Pharmaceuticals industry

The pharmaceutical industry is in some regards not unique from other industries. Pharmaceutical companies design and manufacture commodities that must be sold for a profit in order for the company...

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Manal Haddad
business strategist, author & speaker
He is recognized for his ability to translate business challenges into clear, actionable strategies. Manal’s work bridges the gap between vision and execution.
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