FMCG Insights & Distribution Excellence
Expert lessons from FMCG and pharma where consumer behavior and execution fuel real market results.
Best Strategies to Make Your Brand Survive in the FMCG Industry
An FMCG company needs to invest a lot of money, efforts, and time into marketing their various products. Without effective marketing strategies, an FMCG company fails to make its mark...
Dairy Industry Trends that will continue to Grow
The dairy industry has given us some of the most loved and delicious products over the years. Kefir drinks and Greek yogurts are some of the most popular dairy products...
Tips to Get Ahead of Your Competitors in the FMCG Market
The FMCG market is extremely competitive and unpredictable. Once you get into the FMCG market, you have to create market grasping concepts and strategies to beat your competitors and stay...
Analysis of the FMCG Market in 2014
In one of my earlier posts on LinkedIn, I discussed why the FMCG market failed in 2014. Two of the primary reasons for that were the lack of market research...
Cost of Doing Business in the FMCG Sector
The business strategy for the FMCG Sector has evolved to being consumer centered, i.e. with better knowledge of consumer behavior regarding the products, the manufacturers try to bring in profit...
Is FMCG Online Selling The Way To The Future?
After using the print media, radio, and television for advertising and promotion, FMCG companies are trying to use different online mediums to connect with their consumers.
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Competitiveness in the FMCG Sector
Like any other business, the strong sophisticated growth of consumption and customer demand for FMCGs charge this industrial sector with fierce rivalry among different competitors.
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National Brands vs Private Brands
Is the consumer shifting to private brands? What is driving growth in the FMCG sector national brands or private brands?
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Strengthening pharmaceutical innovation in Africa
One of the largest continents of the world, Africa, is considered as a beautiful place with various types of animals, trees and many more surprising things. The place is abundant...
Slow revenue growth in the pharmaceutical industry for the coming 5 years
Good things can’t last forever. Commerce is constantly changing, with ebbs and flows in revenue a natural part of conducting business activity. Unfortunately for the pharmaceutical industry, one of these...
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I don’t light candles for a mental reset, nor do I run...
