FMCG Insights & Distribution Excellence
Expert lessons from FMCG and pharma where consumer behavior and execution fuel real market results.
Analysis of the FMCG Market in 2014
In one of my earlier posts on LinkedIn, I discussed why the FMCG market failed in 2014. Two of the primary reasons for that were the lack of market research...
Cost of Doing Business in the FMCG Sector
The business strategy for the FMCG Sector has evolved to being consumer centered, i.e. with better knowledge of consumer behavior regarding the products, the manufacturers try to bring in profit...
Is FMCG Online Selling The Way To The Future?
After using the print media, radio, and television for advertising and promotion, FMCG companies are trying to use different online mediums to connect with their consumers.
...
Competitiveness in the FMCG Sector
Like any other business, the strong sophisticated growth of consumption and customer demand for FMCGs charge this industrial sector with fierce rivalry among different competitors.
...
National Brands vs Private Brands
Is the consumer shifting to private brands? What is driving growth in the FMCG sector national brands or private brands?
...
Strengthening pharmaceutical innovation in Africa
One of the largest continents of the world, Africa, is considered as a beautiful place with various types of animals, trees and many more surprising things. The place is abundant...
Slow revenue growth in the pharmaceutical industry for the coming 5 years
Good things can’t last forever. Commerce is constantly changing, with ebbs and flows in revenue a natural part of conducting business activity. Unfortunately for the pharmaceutical industry, one of these...
It is becoming more difficult for brands to survive in the Pharmaceuticals industry
Success in today’s global market depends on versatility and consumer-oriented services. If the consumer interest is not present, market failure will ensure, the impression of quality of one’s product or...
Increased shrinkage and fraud affecting stock control in the pharmaceuticals industry
Among the many management functions performed in the pharmaceutical trade, few have more of a direct impact than inventory control. Purchasing policies gain a greater amount of attention and it...
Supply chain complexity within the Pharmaceuticals industry
Supply chain management is unique within every industry. The pharmaceuticals sectors follows suit with varied and complex supply chain operations. With a business heavily dictated by consumer security and production...
Popular Tags
Explore by Theme
Editor’s Picks
We’ve all heard about the endless benefits of being an avid reader....
I don’t light candles for a mental reset, nor do I run...
