The best way to beat someone is to keep a close eye on their activities and strategies. The same statement is true for online businesses. When you are part of a huge online community where you have several competitors, some of which are extremely successful, you would always want to find out what their marketing strategy is, what keywords are they using, and how much traffic are they able to attract. The good news is that there are many tools that enable you to analyze your competitors’ websites to increase traffic and improve your marketing efforts. Let’s take a look at some online spying tools that will help you devise better strategies.
Open Site Explorer
Open Site Explorer is an entire search engine that you can use to look for backlinks, links, anchor texts, mentions, and domain linking. This tool is extremely effective for finding out about the links that your competitors are using to improve the traffic of their site.
Social Searcher
What can be greater than being able to find out what your competitors are doing on social platforms? Social Searcher is one such online analysis tool that helps businesses get hold of their competitors’ social information like where they are advertising, how many people have viewed their pages, how many people are talking about them, and their subscription e-mail alerts. This information is extremely useful for businesses as they can streamline their marketing efforts to offer something better than their competitors.
SEMRush
Everything on the internet revolves around search engine traffic. Therefore, businesses are always in search of the most effective and highly searched keywords that will put them on the first page on the search engine. SEMRush is one such search traffic analysis tool that provides detailed keyword information to businesses. SEMRush also shows the top traffic driving organic keywords and paid keywords.
HubSpot Marketing Grader
HubSpot Marketing Grader is a little pricey but an extremely effective tool for designing your marketing strategies by comparing them to your competitors. This tool also offers additional options like helping you create your landing page and managing your social pages and profiles.
Mention
Another great tool for analyzing traffic is Mention. This tool allows businesses to track traffic in forty-two different languages. You can also track your competitors’ activities on social media with the help of this tool.
SimilarWeb
Every business wants to know what their competitors are doing to get traffic and how their strategies are affecting their rank. SimilarWeb is one such platform with the help of which you can look into your competitor’s website, ranking on the search engine, traffic sources, and bounce rate. This is an extremely powerful tool which also allows you to get hold of your competitor’s organic and paid keywords. This tool will also help you provide information about competitors’ top referring sites.
Due to the increased popularity of analytics, every business wants to get insight of their competitors’ online marketing efforts. Luckily, there are several analytics tools at your disposal; it is extremely easy to get hold of your competitors’ information to improve your online presence and strategies.
