One of the most effective ways to reach out to millennials is through social marketing. A majority of millennials are quite familiar with social media platforms and cleverly designed social marketing strategies can easily help a company boost their online conversion rates.
What demographic do millennials belong to?
Millennials constitute the generation that follows the Baby Boomers. People born between the years 1981 and 1999 are classified as millennials.
This generation is highly tech savvy and extensively uses social media for connecting with friends, staying in touch with the latest news, and learning about new products and services in the market. Since they constitute about a quarter of the world’s total population, companies are increasingly trying to use online marketing to target them.
Most of the entrepreneurs we see today are millennials. They comprise a significant customer segment with a fairly good purchasing power and are constantly targeted by small and large businesses. Millennials are highly responsive to online marketing campaigns and more and more companies are using social media platforms to win them over.
Using popular social media platforms for advertising to millennials
Facebook, Snapchat and Instagram are the three major social media platforms used by companies to target millennials and individuals belonging to generation Z.
Facebook is the most popular social media platforms amongst millennials. They use it primarily to stay in touch with family and friends. Facebook messenger is quite a popular way for millennials communicate with the people they know.
The trend of using instagram is rapidly rising amongst millennials and new features like Insta Direct and live video are increasing the popularity of this social media platform.
Snapchat
The use of snapchat by millennials is also witnessing an upward trend and its popularity is likely to increasing in the coming years. This is why more and more companies are trying to exploit snapchat to reach out to millennials.
What to keep in mind when using social marketing for millennials
When creating an online social marketing strategy for millennials, remember to keep the following things in mind:
Gain their trust
Selling to millennials in a traditional marketing tone will not yield good results. In general, millennials tend not to trust corporations and are averse to their profit based motives.
This is the reason why a social marketing campaign must seek to build up their trust by focusing on the values that are close to them. For instance, most millennials are concerned with issues such as climate change and social rights.
Companies can build a more effective connection with millennials by centering their marketing campaigns on these issues. In this way, more millennials will be drawn toward the products that the companies are selling.
Be fully engaged
Companies using social media platforms will have to interact with their customers on a continuous basis. Failure to do this will result in a loss of interest amongst their target customer segment and this will allow their rivals to step in and ‘steal’ their customers.
Innovate regularly
Companies seeking to do well with millennials on social media have to constantly brainstorm and come up with creative new ideas to captivate their imagination. Taking a proactive approach is crucial for reaching out to millennials and retaining their interest in your brand.
For more social media marketing tips and tricks, get in touch with me at [email protected]. I also offer valuable leadership development tips that will help you improve the motivation level of your employees.
