When you’re running a marketing strategy you might be wondering if it is a good one or not. There are plenty of signs that show how bad a marketing strategy might be.
On the other hand, while there is a multitude of information available on what a good marketing strategy must look like, what are the signs that showcase that your marketing strategy is a success? The following are the factors that illustrate whether your marketing strategy is good or not.
1. Slow and Steady
A marketing strategy produces results in a slow and steady manner. Unless you go viral, there are few marketing strategies that can yield results overnight. Oftentimes, you cannot always predict the kind of results you get. As long as you are getting results that are getting you closer to your goal you know your marketing strategy is working and it’s good. Keep in mind that the results it produces should be within a set time period. After that, you will have to refresh your strategy to get better results.
2. Realistic Results
When drafting a marketing strategy, it is always important that you gauge an estimate of the results you want. Even then, it is necessary to keep them realistic. If you are aiming for going viral, know that you cannot always predict that it will happen. Going viral is not a science. A lot of it hinges on sheer luck what the people might like. This can be anything from an advertisement that is humorous to one that touches people on a personal level. Therefore, keep your goals realistic. As the saying goes, “Aim for the Moon, that way, even if you miss, you land among the stars.”
3. Easy to Read
Nowadays, more and more people value simplicity over other things and often times, it holds more value as well. A complicated marketing strategy might not only confuse you, but it might also make it confusing for others as well. It might also make it difficult for others to gauge how effective it is. In essence, the simpler a marketing strategy is the better results it yields. Keep in mind that your marketing strategy shouldn’t be completely bare bones either. It should cover all the basics and be able to get the results you need in a smooth manner.
4. Tangible Growth
A marketing strategy should promote the growth of the company among other things and whether it is in exposure on social media, the company should experience a form of growth in a tangible manner. Don’t just assume that you put the word out there, your business is growing. Have a clear form of measuring just how your marketing strategy is creating growth for your business. Whether it is enhancing your target audience or increasing the number of sales you experience, the growth you experience should be quantifiable and comparable to previous results.
At the end of the end, a good marketing strategy is one that is delivering steady, realistic results while being simple in execution and in the results it produces and impacting the company’s growth in a positive manner.
