With the pandemic adversely affecting almost every business in 2020, we’re all trying to find new ways to boost sales and profit. We all want to enjoy the sweet slice of success we had before everything went haywire.
To help you achieve success in the new year (well, not new anymore), we bring you our list of sale trends you can adopt.
Creativity and humor can boost sales
Thanks to social media and the meme culture, humor and creativity can now help you increase your sales. How? You may ask. Brands such as Old Spice used a hysterical advertisement to rebrand their image and products.
They shifted their entire target audience and moved from convincing men to persuading their wives and girlfriends. The creative commercial helped the brand create awareness of their new marketing tactics and made them an online sensation.
If you don’t have the budget to hire celebrities and film a commercial, you can resort to memes and witty captions to capture people’s attention and increase sales.
Salesforce automation tools
A salesforce automation tool is designed to simplify the sales process. It handles different aspects of the process so you can focus on offering support to your employees and customers, resulting in faster growth and more sales.
It’s built to handle administrative tasks such as customer tracking and help you generate detailed reports and analysis to get an insight into your business’s performance.
Customer satisfaction beats the competition
Customers now prefer quality experiences and services over anything else. You can no longer have to hunt them down with annoying calls and sale tactics to convince them to buy your products. Putting an open and authentic front is more likely to build a solid consumer base for your business in 2021.
You need to stop relying on old methods to work in the current and oversaturated markets. If you’re not willing to provide customer satisfaction and support, people will turn to other businesses. Give your customers a more positive and wholesome experience with your services, and they’re more likely to come back.
Social selling to build long-lasting relationships
Social selling allows businesses and consumers to build a relationship. It utilizes the influence of social media platforms to target your specific audience or customer base.
You don’t have to spam or annoy people online to create awareness; your online presence and posts should do that for you.
Want to learn more about sales and marketing and keep up with all the new trends? Check out our extensive collection written by Manal Haddad—an author and business professional with over 25 years of experience in the sales and marketing industry.
