Organic traffic is the number of users that come to your website from search engines such as Yahoo, Bing, and Google. This traffic comes in from unpaid resources and results from your website’s ability to rank high on these search engines.
There are several strategies you can use to drive organic traffic to your website. All of these involve providing your prospects with what they need and want. Here are 3 tips to help you boost organic traffic to your website.
1 – Optimize Your Pages for Readers, Not Search Engines
Since search engines determine your ranking on search results pages, you might be tempted to optimize your page to appease search engines. In reality, however, search engines rely on users to determine a page’s ranking.
For instance, Google uses metrics such as pages visited and dwell time to calculate how much a user likes your website. If someone spends a long time on your website, it means your website is relevant and useful. But if your website isn’t reader-optimized, there’s a high risk of visitors abandoning your site. This results in a lower ranking in search results and reduces organic traffic.
To prevent this from happening, focus on writing for your readers. Make sure your language, tone, and style are reader-friendly. This will encourage people to stay on your pages for longer periods of time, leading to better rankings and higher organic traffic to your website.
2 – Create A Blog
Creating a blog is a great way to reach your target market and bring organic traffic to your website. For instance, if someone searches for something using the keyword you’re targeting, they will come across your website and read your post. This will bring more prospects to your website because you are providing useful information that your audience wants.
Some types of blogs you can create include:
- Educational blogs
- Informational blogs
- How-to blogs
You can check Google Trends and UberSuggest to see which sites currently rank high for the keyword and topic you’re focusing on. This will help you get an idea of the type of information you need to include in your blog post.
3 – Start an Email Marketing Campaign
Sending out newsletters regularly and promoting offers via email is an excellent way to engage with your customers and drive organic traffic to your website. You could provide useful information and links to pages on your website where your customers can learn more. For instance, you could link landing pages for specific products.
However, you need to ensure that you don’t continuously bombard your subscribers with emails. Otherwise, your customers will unsubscribe, delete, or ignore your emails.
Also, write a well-thought-out subject line. This can have a significant impact on whether a subscriber opens your email. Remember, a low open rate equals less organic traffic.
Last Few Words
Ultimately, to boost organic traffic to your website, you need to provide your customers with what they are looking for – quality, insightful, and relevant content.
