Manal Haddad

9 August 2024

Personalization Strategies Using Technology to Enhance Customer Engagement in FMCG Marketing

In today’s saturated, Fast-Moving Consumer Goods (FMCG) market, capturing customer attention is a constant battle. Gone are the days of relying solely on eye-catching packaging and catchy slogans.

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About Feature Writer

Manal is a seasoned business professional with over 30 years of applied experience in strategic planning, management, marketing, branding, and operations working for multi-national organizations in the FMCG and pharmaceutical industries and managing world-class brands and cross-cultural teams. His dedication to continuous learning and personal development has earned him a reputation for being a knowledgeable and insightful business leader. He believes that success is achieved through collaboration, innovation, and a commitment to excellence, and he applies this philosophy to every project he undertakes. His dedication to mentorship underscores his commitment to positively influencing the world around him. His coaching and mentoring style has been described as practical, insightful, and result-oriented. Manal’s vision for the future is to continue to innovate and inspire others to achieve their full potential while maintaining a healthy work-life balance that allows him to pursue his passions outside of business. He believes keeping a healthy lifestyle is essential to achieving long-term success and happiness, personally and professionally.

Manal Haddad

9 August 2024

Personalization Strategies Using Technology to Enhance Customer Engagement in FMCG Marketing

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Manal Haddad