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Manal Haddad

Manal believes in continuous learning and development and is an avid reader of business, leadership, and personal development books. He is passionate about mentoring and developing the next generation of business leaders and is dedicated to giving back to his community through various philanthropic initiatives. His writing style is simple, clear, and easy to understand, making articles and books accessible to a wide range of readers. His extensive research and expertise in the FMCG industry have contributed significantly to the success of his website and books, making them essential reading for professionals and students alike. Manal’s writings are a testament to his passion and dedication to helping others succeed. Through his writings, he continues to empower individuals to pursue their entrepreneurial dreams and positively affect the world. He firmly believes that sharing knowledge and expertise can positively influence society and create a better tomorrow.
FMCG

Data-Driven Decision-Making in FMCG Businesses Using Advanced Analytics Tools

Imagine this: you’re at the supermarket, faced with a dizzying array of laundry detergents. Each brand boasts its stain-fighting prowess and its color-preserving magic. … Data-Driven Decision-Making in FMCG Businesses...
FMCG

The Role of AI-driven Personalization in FMCG E-commerce Platforms

Remember that scene in Minority Report where Tom Cruise is walking through a mall, and every ad feels like it’s reading his mind, showing exactly what he might want? …...
FMCG

Personalization Strategies Using Technology to Enhance Customer Engagement in FMCG Marketing

In today’s saturated, Fast-Moving Consumer Goods (FMCG) market, capturing customer attention is a constant battle. Gone are the days of relying solely on eye-catching packaging and catchy slogans. … Personalization...
FMCG

Digital Marketing Strategies for FMCG Brands in the Digital Age

Forget the days of fighting for shelf space in a crowded grocery aisle. Today’s FMCG brands are battling for attention in an infinitely scrolling feed, where captivating content reigns supreme....
Tech, AI & Sustainability

The Impact of Artificial Intelligence on Consumer Behavior

Remember that scene in “Minority Report” where Tom Cruise gets bombarded with personalized ads based on his deepest desires? Well, forget the Minority Report because, thanks to Artificial Intelligence (AI),...

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About Feature Writer

Manal is a seasoned business professional with over 30 years of applied experience in strategic planning, management, marketing, branding, and operations working for multi-national organizations in the FMCG and pharmaceutical industries and managing world-class brands and cross-cultural teams. His dedication to continuous learning and personal development has earned him a reputation for being a knowledgeable and insightful business leader. He believes that success is achieved through collaboration, innovation, and a commitment to excellence, and he applies this philosophy to every project he undertakes. His dedication to mentorship underscores his commitment to positively influencing the world around him. His coaching and mentoring style has been described as practical, insightful, and result-oriented. Manal’s vision for the future is to continue to innovate and inspire others to achieve their full potential while maintaining a healthy work-life balance that allows him to pursue his passions outside of business. He believes keeping a healthy lifestyle is essential to achieving long-term success and happiness, personally and professionally.

Manal Haddad

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