Manal Haddad

FMCG Insights & Distribution Excellence

Expert lessons from FMCG and pharma where consumer behavior and execution fuel real market results.

How Freight Forwarders Benefit Businesses

Most businesses want to increase their market share in this cutthroat business climate to increase profit. Many businesses have expanded internationally and operate across boundaries. Therefore, such companies’ ability to...

4 Things to Know Before Hiring Freight Forwarders

Freight forwarders are the unsung heroes of international trade and play a crucial role in the efficient operation of multinational corporations. They are in charge of choosing the finest solutions...

How Is Technology Changing the Future of Freight Forwarding?

New technology was beginning to make considerable inroads in the manual, paper-based freight forwarding industry before the COVID-19 Pandemic halted progress. That said, it has historically been challenging to encourage...

5 Important Components of a Supply Chain Management System

The term “supply chain management” is commonly used in the corporate world. You might be familiar with this word if your company sells products and services to local or international...

5 Things You Need to Know About International Freight Forwarding

Freight forwarding is one of the most popular means of delivering goods for commercial and private purposes. The transportation of goods between different destinations is coordinated by businesses specializing in...

Why Warehouse Management Is Key

Warehouse management comes with a lot of aspects attached. From the storage of inventory to keeping track of the products and shipping them out as and when needed, all go...

The Future of Tobacco

History has shown that what tobacco businesses say is typically very different from what they do. They strive hard to persuade the public and governments that things

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Reexamining the Future of Manufacturing

Manufacturers are natural adapters. When anything goes wrong, they discover workarounds or devise new solutions. However, Covid-19 provided the ideal setting for this inventiveness to shine. Let’s take the example...

4 Tips to Increase Sales for Your FMCG Business

FMCG sales are similar to how a see-saw works. Here, both sides must remain balanced to maintain equilibrium. Disturbance on either side can lead to disaster! So, to reach your

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How Can FMCG Businesses Prepare for the Changes in the Industry?

FMCG is a highly competitive industry. Rapid and significant changes are occurring in the sector, whether in the household care, food & beverage, or personal durables industries. The FMCG industry...

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Manal Haddad
business strategist, author & speaker
He is recognized for his ability to translate business challenges into clear, actionable strategies. Manal’s work bridges the gap between vision and execution.
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