Entrepreneurship & Business Execution
Actionable guidance to turn ideas into scalable businesses that thrive in changing and competitive environments.
Boosting Conversions Through Guerrilla Marketing
Guerilla marketing, in simple words, is a low cost or no cost approach to marketing. While it may sound too good to be true, guerilla marketing is one of the...
Entrepreneur Diaries: The Secrets of Making a Successful Presentation
As much as we love being impressed with presentations, the art of public speaking is one thing not every entrepreneur has been blessed with. They don’t have experience, they don’t...
5 Tools Every Business Should Have
As a newbie in the field of entrepreneurship, you can do as much as building a big team – no scratch that, it should be an awesome – with the...
The Over Thinking Dilemma for Startups
It would sound strange if one were to believe that person owning an enterprise were to base his decisions – each of which will be as big as the last...
Carve the Best Deals with Negotiation
The ability to negotiate can never be underestimated. You need to be alert to bargain when opportunities to buy/sell present themselves. Imagine where your business would be if everyone within...
7 Tips to Boost Your Newly Established Business
So, you recently incorporated a business and now you’re thinking, “What can I do to make it sell?” Well, the answer is fairly simple but involves a mix of seven...
Building an Effective Business Plan
Business planning is one of the fundamentals of entrepreneurship and is critical in any industry to ensure long term success. However, many fail to realize the difference between a business...
Managing and Overcoming Key Challenges in Marketing
Marketing is more than a process to communicate the value of a product or service. It is a constantly evolving blend of science and art, where marketers must be part...
Challenges of Working with Investors to Help Build your Business
Setting up a small to medium business is not that easy. It requires you to put in a lot of effort, and at times, you might find yourself overwhelmed by...
The Challenges of Marketing a Product that is Ahead of its Time
Every marketer faces tons of different challenges that truly test their skills. Although all marketers usually share the same goals and objectives, some are stuck on traffic generation, while others...
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We’ve all heard about the endless benefits of being an avid reader....
I don’t light candles for a mental reset, nor do I run...
