IoT Devices Integrated into Everyday Consumer Products

Have you ever felt frustrated because you’re out of milk, only to remember it too late? Now, imagine a world …

The Importance of Building Customer Experience in Building Brand Loyalty

In today’s hyper-competitive marketplace, where countless brands vie for your attention, creating a loyal customer base is more critical than …

Improved Customer Experience and Cost-Savings Through AI

There was a time when artificial intelligence (AI) existed only in sci-fi movies. However, after its introduction in the 1950s, …

Generation Z is Coming into its Own. Savvy Companies will Consider what Differentiates these 13- to 27-Year-Olds—in the Workplace and as Consumers

According to reports, Gen Z will soon surpass the Millennials, becoming the most populous generation on the planet.

The World of “Ands”: Consumers Set the Tone

Brands owe their success to their customers. Without their input and feedback, brands would be unable to identify and address …

“Zero Consumers” – What They Want and Why It Matters

If you are a business owner and are unfamiliar with the term “Zero Consumer,” you have come to the right …

Should A Business Be Honest With Its Customers On Everything?

Harvey S. Firestone once said, “Fundamental honesty is the keystone of business.” Most business people around the world would agree …

Ways to Improve Customer Retention Rates

Retaining customers can be tricky. It requires a careful mix of elements that, when merged effectively, can bring your brand …

Factors That Impact Consumer Decision Making Today

As the global shift in supply chains takes place, so does the need for consumers to alter their decision-making patterns.

Ways To Improve Customer Satisfaction

Customer satisfaction is the number one goal for business ventures. This is because it sets the tone for positive reviews …

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