FMCG
Potential Challenges in Big Data Analytics
Big data analytics seems like the next big buzzword in the world of IT, but truth be told, it is much more than that. When you have huge volumes of...
Analysis of the FMCG Market in 2014
In one of my earlier posts on LinkedIn, I discussed why the FMCG market failed in 2014. Two of the primary reasons for that were the lack of market research...
Cost of Doing Business in the FMCG Sector
The business strategy for the FMCG Sector has evolved to being consumer centered, i.e. with better knowledge of consumer behavior regarding the products, the manufacturers try to bring in profit...
Is FMCG Online Selling The Way To The Future?
After using the print media, radio, and television for advertising and promotion, FMCG companies are trying to use different online mediums to connect with their consumers.
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Competitiveness in the FMCG Sector
Like any other business, the strong sophisticated growth of consumption and customer demand for FMCGs charge this industrial sector with fierce rivalry among different competitors.
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