FMCG
The Top Global FMCG Companies of 2016
Fast moving consumer goods – FMCG are all consumer goods that have a short shelf life. Owing to this factor, they’re usually consumed faster and are in more demand as...
How Application of Six Sigma Can Save Millions for FMCG Companies?
Six Sigma is a management technique that has revolutionized different industries over the past several decades. Developed by Motorola in the 1980s, the technique came to prominence among the industry...
A Look at Coca-Cola’s Latest ‘One Brand’ Marketing Strategy
Coca-Cola is one of the largest retail brands in the world and the number one soft drink company. According to Brand Footprint study, the beverage company was able to remain...
What Strategies Retailers can Use to Boost Productivity and Sales?
A lot of retail organizations in the FMCG sector today are forced to take drastic actions to remain afloat and thrive in the face of ever increasing, cut-throat competition.
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How FMCG Firms can Utilize Big Data to Get an Edge over the Competitors
The market for big data is maturing around the world. Recent data shows an increased trend in the use of data technology for revamping operations.
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Channeling To Succeed
Fast Moving Consumer Goods, popularly known as FMCGs, are the fastest selling products anywhere in the world’s markets. They include anything and everything from tissue boxes to snack food items...
The Hard Sell
Managing sales in the fast moving consumer goods industry is a very challenging job indeed. This is chiefly because this industry is a very fast-growing segment of the overall market....
Here’s What 2016 Brings for FMCG
FMCG is a growing industry, with small profits, but large business volumes. The industry has kept on maturing each year with different trends and better approaches. Many companies came into...
Best Strategies to Make Your Brand Survive in the FMCG Industry
An FMCG company needs to invest a lot of money, efforts, and time into marketing their various products. Without effective marketing strategies, an FMCG company fails to make its mark...
Tips to Get Ahead of Your Competitors in the FMCG Market
The FMCG market is extremely competitive and unpredictable. Once you get into the FMCG market, you have to create market grasping concepts and strategies to beat your competitors and stay...
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