Did you know that YouTube ranks fourth in the list of the most popular video platforms? Over the past few years, YouTube has become a rock solid platform that not only helps businesses promote their products and services in an entertaining way but also provides them with lots of traffic. Another reason for opting for YouTube marketing is that it makes for 90% of online traffic. YouTube videos are not only entertaining, but they are extremely engaging and can be optimized to attract more traffic. Let’s take a look at some of the reasons that you should consider adding YouTube to your marketing plan.
It Gets You More Traffic
The best thing about YouTube is that it is an extremely popular video search engine that has millions of users. If you search for videos on the Google search engine, all the top results will be YouTube videos. This gives you a great chance to secure a good rank on the search engine and drive traffic to your website through your YouTube videos.
They are Attractive to Watch
The good thing about YouTube is that your videos don’t have to be about your products or services. You can create catchy videos by adding graphics, music, and animation, and drive traffic to your website by adding a strong CTA or lead into the description box under the video.
High User Engagement
The best thing about YouTube videos is that they are extremely engaging and attractive to watch. There are several types of videos that you can create on YouTube including talking head videos, screen capture videos, presentation videos, sock puppet videos, paper cut videos, doodle videos, and animated videos. Each of these video styles is extremely attractive, fun, and provides high user engagement. So, if you are looking to keep the users hooked to your content, YouTube videos is your best bet.
Allows You to Add Annotations
One of the greatest ways to direct visitors to your website or promote products is to use YouTube annotations. YouTube enables its users to add text overlays and captions over videos, which is a great way to promote your website or products.
Greater Reach through Video Embedding
YouTube videos can be embedded and shared onto other channels. This is a great way for businesses to make use of YouTube to get their content shared on different channels to attract more customers to your website.
It Saves Costs
The best thing about YouTube is that it allows you to advertise your brand at a low cost. All you need to do is create videos and upload them on your YouTube channel. The other tools on YouTube are totally free of cost. YouTube attracts millions of users, and when your business is a part of this platform; you are able to promote your products and services without spending thousands of dollars.
It is a must for every business to be available on YouTube, as it is one of the most popular video platforms. If you are not on YouTube yet, it is high time you add it to your online marketing strategy.
