Insights & Perspectives
Explore frameworks, reflections, and lessons from leadership, brand strategy, and meaningful living.
Marketing and Customer Loyalty
The filmmakers of First Knight did a great job in capturing acutely the theme of loyalty and commitment in the scene when Guinevere professed to love King Arthur not for...
Skills for Successful Leaders: Strategic Thinking and Problem Solving
Remember in the film The Pursuit of Happyness when Will Smith (playing Chris Gardner) impressed his boss by completing a rubix cube before they arrived at the destination? (watch here)...
Trust: How is it built in the workplace if your employees are in different locations?
Remember this? Standing up straight, arms crossed across your chest, eyes closed. You fall backwards, eyes clenching tighter and tighter the closer you fall to the floor. You think all...
How to Raise Prices without Alienating Clients
Given an ideal situation, an investor is there to earn money, and one way of doing it is to increase prices. In the current economic scenario, following such a strategy...
Cost of Doing Business in the FMCG Sector
The business strategy for the FMCG Sector has evolved to being consumer centered, i.e. with better knowledge of consumer behavior regarding the products, the manufacturers try to bring in profit...
Is FMCG Online Selling The Way To The Future?
After using the print media, radio, and television for advertising and promotion, FMCG companies are trying to use different online mediums to connect with their consumers.
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Competitiveness in the FMCG Sector
Like any other business, the strong sophisticated growth of consumption and customer demand for FMCGs charge this industrial sector with fierce rivalry among different competitors.
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National Brands vs Private Brands
Is the consumer shifting to private brands? What is driving growth in the FMCG sector national brands or private brands?
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A Road Map for Engaging Employees and Its Effect on Business
If you’re a small business owner then you already know that predictability is a luxury you can’t have. Each day is filled with unexpected turns and decisions. The situation gets...
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We’ve all heard about the endless benefits of being an avid reader....
I don’t light candles for a mental reset, nor do I run...
