Insights & Perspectives
Explore frameworks, reflections, and lessons from leadership, brand strategy, and meaningful living.
Potential Challenges in Big Data Analytics
Big data analytics seems like the next big buzzword in the world of IT, but truth be told, it is much more than that. When you have huge volumes of...
Social Media and Consumer Behavior
Social media, while having its feet firmly in the ground, is still an evolving medium with an untapped potential for businesses. As this dynamic landscape is evolves, so does consumer...
Boosting Conversions Through Guerrilla Marketing
Guerilla marketing, in simple words, is a low cost or no cost approach to marketing. While it may sound too good to be true, guerilla marketing is one of the...
Analysis of the FMCG Market in 2014
In one of my earlier posts on LinkedIn, I discussed why the FMCG market failed in 2014. Two of the primary reasons for that were the lack of market research...
Why Your Blog Is Not Providing ROI
Blogs may not always work the way you or your business anticipates. There are instances where websites continue to produce quality blogs with a certain level of engagement but to...
Entrepreneur Diaries: The Secrets of Making a Successful Presentation
As much as we love being impressed with presentations, the art of public speaking is one thing not every entrepreneur has been blessed with. They don’t have experience, they don’t...
5 Tools Every Business Should Have
As a newbie in the field of entrepreneurship, you can do as much as building a big team – no scratch that, it should be an awesome – with the...
The Over Thinking Dilemma for Startups
It would sound strange if one were to believe that person owning an enterprise were to base his decisions – each of which will be as big as the last...
Carve the Best Deals with Negotiation
The ability to negotiate can never be underestimated. You need to be alert to bargain when opportunities to buy/sell present themselves. Imagine where your business would be if everyone within...
Burnout Tips: Why You Need to Stop Feeling Guilty for taking a Vacation
Several researches have been conducted to bring to our attention that around 15% Americans who get the lucky benefit of having paid vacations, in fact, do not take that time...
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We’ve all heard about the endless benefits of being an avid reader....
I don’t light candles for a mental reset, nor do I run...
