Insights & Perspectives
Explore frameworks, reflections, and lessons from leadership, brand strategy, and meaningful living.
The Impact of Inflation on the Consumer Purchase Decision
With an economic slump, higher interest rates, and prolonged inflation, higher interest rates, it’s no surprise that customers feel more stressed while purchasing products and services. And, with the holiday
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The Future of Tobacco
History has shown that what tobacco businesses say is typically very different from what they do. They strive hard to persuade the public and governments that things
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Reexamining the Future of Manufacturing
Manufacturers are natural adapters. When anything goes wrong, they discover workarounds or devise new solutions. However, Covid-19 provided the ideal setting for this inventiveness to shine. Let’s take the example...
4 Tips to Increase Sales for Your FMCG Business
FMCG sales are similar to how a see-saw works. Here, both sides must remain balanced to maintain equilibrium. Disturbance on either side can lead to disaster! So, to reach your
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How Can FMCG Businesses Prepare for the Changes in the Industry?
FMCG is a highly competitive industry. Rapid and significant changes are occurring in the sector, whether in the household care, food & beverage, or personal durables industries. The FMCG industry...
Accelerating Digital Transformation in the FMCG Industry
The integration of digital technology into all elements of a company, radically changing the way you operate, is known as digital transformation. This cultural shift drives organizations
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Reorienting and Reskilling the Workforce
With new technologies being produced daily, research has found that almost 33% of job opportunities in the United States are at risk of being outdated by 2030. While this is...
The Future of the Role of Business in Society
The Coronavirus has shown that certain business issues are so daunting that they cannot be overcome. However, it also demonstrated that a competitive edge
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3 Innovative FMCG Marketing Strategies for 2023
AS digitalization picks up pace, FMCG businesses must expand how their consumers interact with their brands through offline touchpoints. After all, today’s
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Why FMCG Businesses Must Incorporate Technology
Fast-moving consumer goods, or FMCG in short, is probably one of the most prominent industries that provide consumers with goods on demand. Unfortunately, however,
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We’ve all heard about the endless benefits of being an avid reader....
I don’t light candles for a mental reset, nor do I run...
