Brand Strategy & Market Expansion
Explore strategies that strengthen brand relevance and translate ambition into measurable market growth.
The Don’ts of Facebook Marketing
Create link based posts, post consistently, fill in your “About” sections, optimize your posts and keep them to a length of max 113 characters and so on…Facebook’s marketing rule book...
Knowing Key Customer Pain Points Is The Right Way To Constantly Innovate
In order to innovate, there are two fronts for marketers to work on. They can look to maximize the value from the current solution or market offering. The other area...
Efficient Ways to Develop Strong Consumer Insights
Operating without having consumer insights is a bad idea for building your brand. In the contemporary market, you must first understand your customer and then proceed. Consumer insights allow you...
Making a Case for Social Media Marketing in FMCG Industry
The advent of social media transformed the dynamics of the marketing world. It introduced the business community to a new form of marketing—that, which we call social media marketing. The...
Learn to Create a Social Media Marketing Plan THAT WORKS!
To the newbies, social media marketing may sound simple. You create a social media account for your company on a platform, such as Twitter, Facebook, Instagram or LinkedIn. You then...
3 Social Media Tools to Boost Traffic Conversion
Marketing stars, like you, know the importance of social media in the present age marketing paradigms. It helps increase brand awareness, improve brand reputation and helps improve sales. However, we...
Why Should Businesses Focus on Sustainability by Going Green
Going green and sustainability are words that have been emphasized for businesses for quite some time now. For businesses, these aren’t just catchy words, they have actual merit behind them...
What Are the Differences between Private Brands and National Brands
Many people are unable to distinguish between private brands and national brands. National brands are associated with well-established companies that are well-known to many people at home and abroad. On...
A Guide to Winning over Millennials through Social Marketing
One of the most effective ways to reach out to millennials is through social marketing. A majority of millennials are quite familiar with social media platforms and cleverly designed social...
Why You Shouldn’t Limit Your Marketing to One Social Media Platform
When it comes to using social media for marketing, the main complication arises in deciding exactly which platform to utilize for it. Facebook lets you make use of image, content,...
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We’ve all heard about the endless benefits of being an avid reader....
I don’t light candles for a mental reset, nor do I run...
