Brand Strategy & Market Expansion
Explore strategies that strengthen brand relevance and translate ambition into measurable market growth.
How You Can Build a Brand by Improving Customer Interactions Online
More and more brands are popping up each day, but building a brand online is only getting harder. As the well-established brands are finally hitting their strides, newbie brands still...
4 Benefits of Incorporating Humor in Your Social Media Marketing
Many businesses focus so much on the business side of social media marketing that they tend to overlook one major fact about their target audience; they’re human. You’re not dealing...
5 Reasons Why You Might be Facing Difficult Customers
So you’re running a business and your customers are just becoming ruder and ruder. In fact, they appear to be demanding more, abusing more or just being plain overbearing.
...
3 Marketing Practices that Have Become Outdated
Businesses today have to deal with a very dynamically fluid marketplace that is getting picker as it is becoming wiser. For this reason, finding the right marketing strategy can be...
Cultivating Your Marketing Strategies for Maximum Results
When it comes to the marketing strategies that a business deploys, the marketing team has to constantly be on its toes. With such a dynamic marketplace, what works today could...
How Social Media Marketing Can Impact FMCG Industry
Fast moving consumer goods refer to products like soaps, toothpaste and cosmetic products. These are products that we require in our daily lives. Some of the biggest names in the...
Why You Should Take Your Business Online: Top 6 Advantages Of E-Commerce
E-commerce has become quite a popular phenomenon in the last couple of years thanks to the internet. In the year 2016, the sales of goods online amounted to $360.3 billion....
Can Private Brands Compete With National Brands?
It is the question, often posed by my clients who are looking to start their own business and have a slice of the large profit pie that the FMCG industry...
What’s Your Competitor Up to In Terms of Social Media Marketing?
Even before you got into the nitty gritty of your professional life, you always had been watching and learning from your competition—at your school, in your local sports team and...
Twitter’s 280-Character Tweets: What This Means for Your Business?
September 26, 2017 – It was supposed to be just like any other day of my routine life. Helping out my clients with their business challenges, sipping through the morning...
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We’ve all heard about the endless benefits of being an avid reader....
I don’t light candles for a mental reset, nor do I run...
