Year in and year out, Google continues to surprise the watching world with latest advancements in smart tech. This year, the search engine giant introduced the Android Auto, Android L, Android TV, and the Android Wear, all of which have received rave reviews. But it’s not the expertise in technology and R&D that makes Google what it is today.
The secret to Google’s success is that they don’t require their employees to work from the office, but they still do. Even when employees take a day off, they will end up in the office and spend 9 hours on average at Google. Such motivation levels are only achievable when there is an effective organizational culture in place.
Become a Leader, Not a Manager
Corporate culture is a very broad term that is associated to the behavior of people working in an organization. The culture represents the values, ambitions, goals, habits, and systems that are prevalent in an organization. So in retrospect, the corporate culture in an organization directly reflects upon its success.
One of the core elements of a successful organizational culture is effective leadership. The top executives today are not just the decision makers because they are people who lay the ground for organizational culture. This is prevalent across different types of businesses, from SMEs to corporations, and impacts the long term strategies and goals positively. Effective leadership is always the first step in establishing a culture, an identity in a workplace. This goes a long way in ensuring that organizational goals are met while establishing a system personnel feel comfortable in.
Gain Market Edge
We are in an age where competitive advantage over the years becomes obsolete. This is because there are many organizations out there that offer similar products and services as others in the market. But what makes them different for a potential employee is the market edge, and that comes with organization culture.
From an employee’s perspective, an ideal organization would be one where everyone in the workforce is valued for what they bring to the table and how the organization gears itself towards improving productivity and retention. From an employer’s perspective, an ideal organization would be one where everyone in the workforce gears their skills towards achieving organizational goals while feeling valued for their services. To gain market edge, it’s an engaging effort between the employer and the employee. As an employee, you should feel that your workplace values your personal goals and motivates you through incentives and growth to do your best. As an employer, you should feel that the workplace feels valued and you implement strategies that not only boost productivity, but also employee satisfaction and retention levels.
Bottom Line
At the end of the day, no one is going to stay in an organization forever (unless they really want to), and with change in top level management, comes a change in the organizational culture. When there is a winning organizational culture implemented in an organization, the only smart step is to make changes that further promote productivity and employee satisfaction. An effective organizational culture is geared towards bringing out the best in people that help the organization achieve its goals.
