Understanding SEO is imperative to boost brand awareness and increase web traffic significantly.
At this very moment, hundreds of people are searching for content or products just like yours, and you can help them reach it by mastering SEO strategies.
In fact, nearly 40 percent of web traffic starts with a search query. This is why search engine optimization (SEO) is so crucial.
Staying on top of SEO requires plenty of experimentation and research. Google’s algorithms are continuously updated. Hence it’s vital to stay updated with the latest happenings. With some practice, you can turn into an SEO expert.
To help you out, here are some SEO tips to get more web traffic.
Tip #1 – Know What Your Audience Wants
You need to focus on what your target audience wants. When you know what they want, you can create content that captures their attention. The opinions of your audience matter because at the end of the day, it is they who determine whose concept, idea, product, or article gets shared or funded.
So, how do you get relevant information about your audience’s interests? There are multiple ways to do so:
- Use social media platforms such as Quora
- Use Google Analytics to see which of your pages are most popular
- Check which posts are being shared the most
- Read people’s comments on your posts.
Tip #2 – Develop SEO Optimized Landing Pages
A properly designed landing page can enhance your lead generation and sales. The more landing pages you develop, the more opportunities you create for incoming search traffic. Unfortunately, several B2B businesses fail to realize the true value of using particular landing pages to acquire new customers.
According to MarketingSherpa, an SEO research firm, more than 40 percent of clicks for B2B businesses go to a homepage instead of a landing page. While a homepage is essential, a landing page is where you can start a robust connection.
The key components of a landing page include:
- Informative and useful content
- No navigation
- A CTA to sign up for a newsletter, product, service, or any other kind of action.
Tip #3 – Compress and Optimize Your Media Files
Compressing media files should be a top priority for your SEO strategy. Your image, video, and gif file size directly impact your website’s loading speed, which is one of the ten most crucial ranking factors. Note that compression will not reduce the impact your image will create on the visitors, and your website will also load more quickly.
Some tools you can use to compress multimedia files include Your Compress, Squoosh, etc.
Tip #4 – Use Multiple Keywords in SEO Page Titles
You need to make sure that every page title for every page and post on your website has a keyword. Ideally, you should include multiple keywords within each page title. However, avoid overdoing this as it can make Goggle algorithms think that your content isn’t legit.
Last Few Words
This post uncovered SEO tips to get more web traffic. However, remember that SEO is continuously changing, so it’s essential that you keep adapting, regardless of how well you are performing.
