Insights & Perspectives
Explore frameworks, reflections, and lessons from leadership, brand strategy, and meaningful living.
The Hard Sell
Managing sales in the fast moving consumer goods industry is a very challenging job indeed. This is chiefly because this industry is a very fast-growing segment of the overall market....
The Most Successful Family Business Stories – Our Picks
Gambling and doing business is almost same; the only difference is that gambling requires luck while business requires hard work and intelligence. Both come with high risk; you can’t really...
Here’s What 2016 Brings for FMCG
FMCG is a growing industry, with small profits, but large business volumes. The industry has kept on maturing each year with different trends and better approaches. Many companies came into...
Quality Assurance for Your Dairy Business
Dairy products are consumed widely around the world. The dairy industry itself is huge and highly competitive. Quality assurance has always been a major factor in the success of this...
If you are Considering an IPO for Your Business, You Need These Tips
An IPO (Initial Public Offering) is a one-time chance for small companies to grow their business by inviting investors from the public. By launching an IPO, a private company turns...
Own a Confectionery? Here are 7 Ways to Improve Sales
Confections are not just eatables; they define traditions. Any get-together is incomplete without a splash of sweetness, whether it is a party, a wedding or an auspicious occasion to celebrate,...
What You Need to Look Out for When Hiring a Marketing Agency
Whether you want to expand your reach or simply enhance brand recognition, you need a marketing agency that has the right skills and strategies to achieve these goals for you.
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Become a Pro at Avoiding these 4 Digital Marketing Mistakes this Year
Every marketer is trying hard to reach out to the right audience and convert them into customers. But even the smartest marketer can make a few mistakes that can cause...
4 Ways you can Really Do Well on Email Subscriptions
Email marketing is a great tool for businesses to market their brands to their customers in a more personalized way. Although many marketers did not find email marketing relevant, this...
Why More Companies Need to Let Their Employees Work from Home
In this age, it is vital for companies to become flexible by allowing their employees to work from home. When an employee can work from home, but their supervisor or...
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We’ve all heard about the endless benefits of being an avid reader....
I don’t light candles for a mental reset, nor do I run...
