Insights & Perspectives
Explore frameworks, reflections, and lessons from leadership, brand strategy, and meaningful living.
Why Going Viral in Online Marketing Shouldn’t be Your Main Focus
When looking at online content, even in terms of marketing, it is hard to ignore ‘viral’ content. This is content that has gained the attention of hundreds of thousands of...
4 Reasons Why Amazon’s Foray into Pharma Might be Short Lived
Last fall, reports were abuzz with Amazon’s plan to start entering the pharma industry. Amazon relied on its ability to connect the consumer with the seller to work in the...
4 Signs of Employee Burnout That You Should Look Out For
Most workplaces are always pushing for their employees to do the best work possible. Motivating them to do better and be better. However, everyone has a limit and workplace burnout...
5 Best Practices for Developing Quality Content for Your Products
Considering that each passing year introduces more brands, it is easy to see that many markets are getting oversaturated. Whether your business is new or old, you have to make...
4 Simple Ways to be a Customer Centric Business
More businesses are focusing on becoming customer-centric as it can play a huge role in the growth of a business, particularly in today’s marketplace. More customers are holding businesses accountable...
Why Should You Work with an Influencer for Your Brand?
Customers have become smarter, and marketing through influencers has allowed businesses to connect with their target markets easily.
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How the “Made in China 2025” Plan is Impacting the Pharma Industry
On a global level, the pharma industry in China has garnered a lot of interest because of the vast population the country boasts of. With a population that is slowly...
4 Signs that you are Marketing Too Much and Annoying Your Audience
With online marketing, there are so many different mediums for interaction and advertisement such as social media ads, email marketing and more than you can believe that the only way...
The Impact of Happy Employees on a Business’s Brand and Profit Margin
Many businesses are too focused on the wants and needs of their customers. So much so that they begin to neglect the true key components of their business: their employees....
Does Emotional Intelligence Make an Impact on Leadership and Productivity?
When you look at a leader, many are quick to highlight how smart they are. From Steve Jobs to Bill Gates, most leaders are touted as having above average intelligence...
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We’ve all heard about the endless benefits of being an avid reader....
I don’t light candles for a mental reset, nor do I run...
