Insights & Perspectives
Explore frameworks, reflections, and lessons from leadership, brand strategy, and meaningful living.
Generating Sales Through Your Website
Why have you set up a website? The core goal of every entrepreneur is the same. Target the online and tech-savvy audience and entice them to buy from you. But...
Why Does the Pharma Industry Have to Let Go of Self-Regulation Practices?
Over the years, the pharma industry has grown to be an entity on its own. With minimal involvement of outside authorities, the task of enforcing, maintaining and regulating industry standards...
Taking a Closer Look at How the Nature of Sales Has Evolved
Over the years, the consumer market has changed which has led to the evolution of the nature of sales too. Despite the fact that sales are a function that has...
How is the Use of AI Improving Customer Support Services?
When you’re thinking of improving your customer support services, making use of AI based options, such as Live Chat, is usually not the first thing on your list. While chatbots...
Are Bad Vaccines Responsible for the Growing Rate of Vaccine Exemptions?
As medical science seems to take a step in the future with AI and more, it appears that we are taking a step back in some areas too. More and...
Understanding the Impact that Amazon Has Made on the FMCG Industry
Amazon has not only made Jeff Bezos a billionaire, but it’s also revolutionized the fast moving consumer goods (FMCG) industry completely. Starting out as just a small platform that sells...
Selling to Millennials – 4 Tips on How to Sell Well to Them
With each passing year, the market demographic is changing. Millennials are quickly becoming the majority in most markets. Marketing techniques, that have previously worked with Baby Boomers or Gen X,...
How Storyboarding Helps You Create More Engaging Content
Usually, movies or film-based projects like TV commercials involve the exciting process of storyboarding. However, it shouldn’t just be limited to one area. When used effectively, storyboarding can help you...
Marketing on Twitter – 4 Effective Tips You Need to Know
Online marketing is tricky as you need to apply different methods to different social media platforms. One of the most confusing social media platforms happens to be Twitter. The word...
Being Mindful in Your Marketing – 4 Faux Pas You Want to Avoid in Marketing
Marketing is such an ingrained part of businesses that it seems avoiding mistakes won’t be that difficult. Unfortunately, that’s not the case. Marketing faux pas aren’t just annoying, some have...
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We’ve all heard about the endless benefits of being an avid reader....
I don’t light candles for a mental reset, nor do I run...
