Insights & Perspectives
Explore frameworks, reflections, and lessons from leadership, brand strategy, and meaningful living.
How to Optimize Marketing Spend in the FMCG Industry
Compared to businesses in other industries, fast-moving consumer goods companies spend a huge amount of money on marketing and advertising.
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What Influences Shopper Decisions in the Younger Generation?
Every generation has a different set of purchase behaviors. This is probably due to income and life stage. For instance, a 25-year-old single woman will need to buy a very...
Tips to Optimize Inventory Levels and Warehouse Management
Inventory level and warehouse optimization require meticulous planning and implementation. To operate at your best levels, you need to prepare properly.
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Entrepreneurship in the Post-COVID World
As COVID-19 jolted the world and brought on many financial and emotional hardships to the world, it also reinforced the importance of entrepreneurship. Many big and established businesses went belly-up,...
How to Start a Sustainable Business
Starting your own business can prove to be a bit of a challenge. Those who have the entrepreneurial spirit can’t help but find themselves working tirelessly to prove that they’ve...
The Future of E-Commerce and Its Impact on Shopper Behavior
Shopper behavior has transformed completely over the past couple of years, owing to the explosion of e-Commerce. Where shopping in a retail store was once the most common way to...
Impact of Third-Party Logistics on the FMCG Industry
When it comes to promotion, pricing, and distributing goods, the pinch that FMCG companies have experienced from retailers in the past few years is only tightening.
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Understanding the 4 Phases of Strategic Marketing
Strategic marketing is a process that entails carrying out research and setting targets and goals that will increase the success and effectiveness of your overall marketing strategy.
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5 Tactics to Get More Views on YouTube
Ask any YouTuber, and they will promptly tell you that getting organic, real views and a loyal bunch of subscribers requires dedication, time, skill, and some luck.
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Lessons from the FMCG Sector to Help Businesses Cope with the Pandemic
The pandemic has changed the way businesses operate. Fast-moving consumer goods (FMCG) companies found opportunities in this crisis as they were forced to pay attention to both volume and profit...
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