Entrepreneurship & Business Execution
Actionable guidance to turn ideas into scalable businesses that thrive in changing and competitive environments.
How to Optimize Marketing Spend in the FMCG Industry
Compared to businesses in other industries, fast-moving consumer goods companies spend a huge amount of money on marketing and advertising.
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Entrepreneurship in the Post-COVID World
As COVID-19 jolted the world and brought on many financial and emotional hardships to the world, it also reinforced the importance of entrepreneurship. Many big and established businesses went belly-up,...
Understanding the 4 Phases of Strategic Marketing
Strategic marketing is a process that entails carrying out research and setting targets and goals that will increase the success and effectiveness of your overall marketing strategy.
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4 Guerrilla Marketing Ideas to Wow Your Audience
Reaching out to a large audience requires a lot of capital. As a result, the concept of guerilla marketing was introduced. This marketing technique requires creative, out-of-the-box thinking, which can...
3 Ways Retail Businesses Can Bounce Back in 2021
While many businesses around the world reeled under the COVID-induced economic challenges, nowhere was this more evident than in the retail sector. As governments struggled to curb infection rates in...
Affiliate Marketing 101 – What You Need to Know
Affiliate marketing is one of the most widely used techniques for creating a passive income stream online.
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What is Market Share and How Can You Calculate It?
Being a marketer, you need to understand the concept of market share so you have a clear idea of how your business ranks against the competition.
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5 Soft Skills Every Entrepreneur Needs to Have
In today’s world, soft skills have become increasingly important. Soft skills are skills that are inherently present in a person.
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Your Ultimate Guide to Inbound Marketing
Until recently, the majority of marketers were focused on outbound marketing to generate leads and increase sales.
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4 Biggest Sales Trends To Keep Up With In 2021
With the pandemic adversely affecting almost every business in 2020, we’re all trying to find new ways to boost sales and profit. We all want to enjoy the sweet slice...
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I don’t light candles for a mental reset, nor do I run...
