Word of mouth has been a time-tested marketing strategy, spreading information and recommendations through personal networks. In the digital era, where information travels at lightning-fast speed through various online channels, one might question whether word of mouth remains as influential as before.
Is ‘Word of Mouth’ Still Powerful in the Digital Era? Read More »
The fast-moving consumer goods (FMCG) industry is highly competitive, with a multitude of products and brands vying for consumer attention. Starting an FMCG distribution can seem daunting, but it can be a lucrative venture with the right strategy and approach.
How to Start an FMCG Distribution Business? Read More »
Gone are the days when Facebook was just used to socialize with friends and family. Today, Facebook plays an important role in driving a business’s growth. Facebook Ads allow business owners to reach out and connect with their target audience.
Are Facebook Ads Worth Your Money? Read More »
It is no secret that social media is a substantial platform for marketing your businesses. It functions not only as a marketing tool, but it also serves as an open market for your products/ service. These days, almost every business has built a presence for it on various social media platforms. Your social media presence
The Importance of Social Media Marketing Read More »
Internet advertisinghas become increasingly accessible for businesses and it allows you to reach your target audience quickly, efficiently, and easily. Having a blog is now fundamental for most businesses. But is this advertising the best means of advertising?
Is Internet Advertising the Best Means of Advertising? Read More »
During the initial days of your business, budget is often limited. This means that your promotional tactic or ad campaign that you come up with must be purposeful and help you get those conversions or whatever it is that you’re aiming for. Talking particularly about ads, both the content and the channel must be appropriate.
Developing Impactful Yet Cost Effective Ad Campaigns Read More »
Small businesses are often cash-strapped in the start. The situation calls for very wise spending to get the best results. Despite this, in the rush of going big, small businesses try to copy big businesses. They want to be like them and act like them.
3 Costly Marketing Communication Mediums That Small Businesses Should Avoid Read More »
There are so many buzzwords in advertising that we often forget to see the real meaning behind them. Even if advertisers and marketers understand these buzzwords, they end up making ineffective strategies just because they fail to understand that behind those newspapers, computers, mobile devices, and televisions are non-robots.
Why you need to avoid the Buzzwords in Advertising for Perfect Targeting Read More »
Confections are not just eatables; they define traditions. Any get-together is incomplete without a splash of sweetness, whether it is a party, a wedding or an auspicious occasion to celebrate, sweets, candies and cakes will always be a part of it.
Own a Confectionery? Here are 7 Ways to Improve Sales Read More »
As another year ends, new digital trends and online marketing strategies begin to take shape. Businesses that are adapting to change are the ones taking the internet by storm. But the ones who are not taking notes are left behind without any attention.
3 Digital Marketing Trends that you cannot Miss in 2016! Read More »
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