Advertising has moved to a whole new level with the introduction of digital platforms. However, the effectiveness of traditional forms of advertising remains the same. Continue ReadingRead More »
If a brand really wants to succeed, it will connect with its customers emotionally. Today’s customers want a lot more than just efficient products and services. People’s buying behavior is associated with emotional messages. Continue ReadingRead More »
Working from home is gradually being adopted as a standard for many businesses. But while at it, you should have all the facts straight so that your success, both personal and corporate, is not affected in any way. A virtual business operates in a manner which is different from a traditional one, but that does not mean that you can forget the traditional rules. If you are a team member, you will have to produce, and if you are a team lead, you will still have to manage.
Let us take a look at some of the most common myths associated with working from home, and set them straight.
Many people have interesting assumptions about working from home. Some of them think that they can cook and work at the same time, and others have the misconception that work can also be managed while out on the beach.
Wrong. Working from home means work, and you cannot pair it up with anything else if you want to be productive and efficient. Your productivity and efficiency are the two primary elements if you want to gain the trust of your team and managers. Yes, in most cases, you can flex your schedule, but you will still have to do what has to be done today, and delaying it to tomorrow will only give a negative impression of yourself.
Some bosses think that if they allow their employees to work from home, they will be able to avoid politics and relationship issues. Wrong again. Even if the employees are not at the same place or working at the same time, there can still be conflicts and politics. Your team can start putting off both the tasks on other members and may also blame them for something that was not their fault.
Thus, if you are the boss, you will have to create a positive environment so that your team can succeed. Needless, to say, you should only allow those employees to work from home who are responsible, productive and excellent communicators.
A few virtual businesses have forgotten the review system altogether when it comes to working from home. Wrong strategy. Even if the employees are working from home, reviews and raises are just as important as with traditional workers. Why? Because they motivate your team and make them more determined to meet your expectations.
You can conduct proper reviews only when you have a proper system in place for measuring productivity. Keep a tab on the performance of your team through weekly and monthly reports; set them goals, give them responsibilities and if they accomplish them, reward them with appreciation and a raise when the time is right.
Act on this advice, and you will be able to generate greater productivity levels even when working from home.Read More »
An SEO strategy is an important part of your online marketing campaign and contributes significantly to its success. The problem is that many small business owners neither have the knowledge nor the time which is required for an effective SEO strategy. Continue ReadingRead More »
What do you do to ensure the success of your company? Of the many strategies that you can utilize, a great one is to keep your employees motivated so that they boost productivity. Your employees are your biggest assets and you should engage them so that they deliver the performance you demand of them. Continue ReadingRead More »
So you are a small business with a small budget. You will want to cut down your expenses as much as possible and save money in all the small ways that you can. But here’s the thing: As limited as your budget may be, you cannot get any sales and grow your business until you advertise. Continue ReadingRead More »
Over the last five years or so, smartphones and tablets have been successful in helping individuals makes their lives just a little bit easier with the availability of a number of different apps. Continue ReadingRead More »
There are many benefits entailed in running a business while sitting at home; the relaxed work hours, the convenience and comforts of home, and the ability to spend time with loved ones. As is the case with every ideal situation, though, this too comes along with some disadvantages that can taint the appeal of working from home. Continue ReadingRead More »
Working women and entrepreneurs are dealt with the shortest straw in the grand scheme of life. They not only have to fight and work hard for equal status in the workplace (which is predominantly male) but have to balance their work life with family responsibilities and obligations. Continue ReadingRead More »
According to the American Institute of Stress, eight out of ten individuals experience stress related to their work. Out of all the interviewees, nearly half reported that they needed help to keep it under control. Continue ReadingRead More »