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A Look at Coca-Cola's Latest 'One Brand' Marketing Strategy
Coca-Cola is one of the largest retail brands in the world and the number one soft drink company. According to Brand Footprint study, the beverage company was able to remain the number one FMCG brand for the third successive year in 2015. The company was able to achieve the highest ever Consumer Reach Points (CRP), […]
Manal Haddad