Over the past few years, the world has been rapidly moving towards digital, and 2020 was the year in which the digital arena acquired plenty of new uses. Due to this reason, digital marketing became one of the most effective tools to reach out to people locked inside their homes with their smartphones and gadgets.
It was quite an exciting year for digital marketing as nation-wide lockdowns resulted in an increase in augmented reality, mobile marketing, voice search, digital animation, influencer marketing, and video content. In fact, these shifts will be felt quite profoundly in the digital marketing landscape of 2021. So, in this article, we’ll take a look at the digital marketing trends expected in 2021.
1 – Voice Search
Voice-powered digital assistants such as Siri, Cortana, and Alexa have gained a lot of traction. Their popularity on people’s smartphones and at home has resulted in a significant shift in keyword usage.
Think about it – when you type a query on Google, you phrase it differently than what you would say to Alexa. For instance, you might type “best sushi” into Google, but you might ask Alexa, “where is the best sushi restaurant near me?”
So, when creating content, digital marketers will now have to pick their keywords based on the things people may ask when using Alexa or Siri.
2 – Customer Segmentation
A trend that’s not new but is expected to reach new heights in 2021 is that of customer segmentation. Customer segmentation simply means to group a target audience according to specific behaviors or traits, such as shopping habits.
Customer segmentation helps digital marketers accurately customize content to match their preferences. For instance, marketers having two separate email lists for new customers and repeat customers and sending them emails with different content.
3 – Google Featured Snippets
For many years, SEO’s main objective has been to get your website in the number one spot of search results. In 2021, this goal is now moving towards higher SEO visibility in “position zero,” which refers to Google’s “featured snippet.”
The featured snippet is located at the top in a small box and displays relevant information. It aims to answers the user’s question without having them click on it. The challenge for digital marketers is to rank for the featured snippet, providing just enough information to peak interest and get the user to click for more content.
4 – Smart Bidding for Google Ads
Since 2016, automated bidding has been around on Google Ads, and it’s easy to see why – marketers need to do is enter the volume, price, and other parameters and let the algorithm take care of the rest. However, in 2021, a new type of bidding called Smart Bidding is expected to emerge and take over.
The Smart Bidding algorithm will eliminate the need for digital marketers to carefully develop every single ad placement as it will automatically modify and optimize the ad better than any human digital marketer.
Last Few Words
The digital marketing space is growing at an incredible speed, and it’s only getting more effective with each new development. Those who adapt to the dynamic new trends will be the ones who stay ahead and become successful.
So, make sure you keep a vigilant eye on the digital marketing trends of 2021 and adopt them before they get obsolete!
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