With over 1 billion users, Instagram is currently one of the most popular social media platforms out there. Marketing on Instagram can help you connect and engage with your target audience using appealing pictures and videos.
While Instagram marketing might sound easy, getting followers is nothing but a daunting challenge! But don’t worry, here are 4 proven techniques to help you increase followers on Instagram Business.
Tip #1 – Consider the Timing of Your Post
An important thing to consider when posting on your Instagram business account is the timing. Generally, the best times to post on Instagram is during lunchtime (11 AM – 1 PM) and evenings (7 PM – 9 PM).
Moreover, B2B companies tend to get higher engagement during the week while their target market is at work. Conversely, bloggers get more engagement over the weekends when their audience is free and have the time to read their posts.
You can also use a social media scheduling tool such as Planable to schedule and automatically publish your posts when your audience is most active.
Tip #2 – Harness the Power of Influencer Marketing
Influencer marketing on Instagram is a great way to expose your brand to a larger audience. For this, you’ll first have to identify the large accounts in your niche. For instance, if you have a beauty business, you need to look up beauty bloggers with a large following.
Next, please find the email address in their profile. The availability of an Email Address button indicates that they are willing to do sponsored posts or give you a shoutout in a Story. Send a query to all these bloggers for their charges of doing a sponsored post. Typically, the average is around $20 – $50 per post, depending on the number of followers.
If you sell a unique product, you might want to sell your product for them to review and post. The more natural the post and review, the higher your chances of getting more followers.
Tip #3 – Showcase Your Instagram Everywhere
Until and unless you don’t promote your Instagram account, people will not find and follow it. So, make sure that you mention your Instagram handle with your website and other social media accounts.
Creating awareness and visibility is one of the best ways to get discovered. So, if you truly want to increase your followers on Instagram, let people know how they can find you.
Adding social media buttons to your blog and website is also a great way to get people to find you on Instagram.
Tip #4 – Find Hashtags that Convert
One of the best ways to boost your Instagram followers is by using hashtags. Just like Twitter, Instagram is hashtag-driven, and using the right ones at the right time can make your posts much more discoverable.
Make sure to use hashtags that your target audience is most likely to check. You can even use Hashtagify to identify the best keyword that you can use in your posts.
Last Few Words
Instagram marketing can help you convert more leads, boost sales, create brand loyalty, and position yourself as a market leader. So make sure you follow these tips to increase your followers on Instagram.
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