Personalization of a business’s services is being hailed as the next big thing. From the marketing strategy to the quality of the services and even the customer support system, personalization is applicable to all facets of a business. However, the major difference it is making is by helping businesses to understand their target market.
The major setback here is that many businesses don’t understand just how important personalization is becoming in the current marketplace. The following are some more ways that personalization is making an impact and helping businesses understand their target market:
Carefully Curated Content
One of the major problems in marketing, particularly email marketing is spam. It is all too easy to end up annoying people who sign up for the first time with content that they are not interested in. Many are likely to unsubscribe or mute the notifications for that business. Personalization allows you to curate the content according to the preferences of the users.
Around 50% of all consumers have stated that they would happily work with businesses that offer them personalized content and special offers which match with their likes. On the other hand, around 84% of consumers stated that they would walk away from a business that did not take their preferences into account.
Simplicity at Their Fingertips
Personalization does not rely only on the content and the services you are providing, it also relates to your website. A responsive design that is accessible on all platforms, easy to navigate and removes unwanted content, as stated by the consumer is a going to garner a better response from the target audience.
This also helps you get a better understanding of how your target market is accessing your website. If a large majority of your users are making use of mobile devices, you should personalize your web design to make it accessible on this platform.
Making Them Feel Special
Many consumers look at personalization as a means of connection with the business – they want to shop where everybody knows their name. Businesses can also understand the buying behavior of the consumers to make their services even more personalized.
From recommending similar products to offering discounts on bulk purchases as well as one-click billing options and more, personalization makes the consumer feel welcome. This, in turn, makes a person more likely to shop with a business that they feel understands them.
A Unique Shopping Experience
One of the best uses of personalization is the unique shopping experience it offers to their target market. Many businesses make use of interactive personalization tools like quizzes, questionnaires, and surveys to gain more insight and curate their services according to the consumer’s responses.
Similarly, many clothing and even other retail online businesses use questionnaires to make the shopping experience easier. Based on the responses given by the person, they will sift through the business’s inventory and give the consumer a product recommendation. With such interactive and personalized services, they can expect to build repeat customers and reach out to newer target markets as well.
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