As target audiences are becoming smarter, it is becoming clearer that this is giving rise to new business models and new forms of businesses, ones that appeal especially to their smarter, savvier clients. In some ways, there is a strong divide between new businesses and the older ones as the newer ones have the added benefit of being born into this technologically advanced environment whereas the old ones are slowly learning how to adapt.
Nonetheless, it is clear to see that there is a marked difference in how businesses interact with their smarter target market. The following are just a few ways that highlight just how a smarter target market is making businesses smarter:
Use of AI
As the target market has become so saturated for new businesses, more and more of them are focusing on the wants and needs of the market. One way through which businesses are able to do this is with the use of AI. This has become popular as it not only predicts the wants and needs; it also delivers on them with ease.
Siri and Alexa have slowly become common household items. Other businesses such as Starbucks are also focusing on incorporating AI tools such as Siri to make it easier for their clients to order their favorite morning brew, without having to wait in line. With self-driving cars lurking on the horizon, with Pizza Hut, businesses are definitely becoming smarter.
More Attention to Customers
Differentiating factors in businesses are becoming the common things that a customer looks at when picking between two. Unfortunately, more businesses have to compete in today’s growing marketplace. However, one aspect that can push them to the limelight is the quality of their customer services.
By focusing on their customer services as well as developing products that focus solely on the client, a business can easily differentiate themselves from the other businesses in the marketplace. For example, Uber launching UberEats is one big differentiating factor that makes it stand out from other transport service businesses like Lyft.
A Friendlier Social Person
More businesses are adopting a friendlier, approachable persona online and even injecting humor into their advertisements. This is because when it comes to interactions with a business, people don’t want to feel like they are interacting with a robot.
The proof is definitely in the results since customers react better to businesses that appear friendly and approachable. Some of the best examples of this can be seen in the Old Spice advertisements and in Wendy’s Twitter account that has people viewing the company in a more favorable light.
Businesses that Invest in the Community
As people are learning to be environmentally conscious, they are calling for change on a greater level. Businesses that are eco-friendly, active in the local community and contribute to causes that are aimed at the betterment of everyone can expect to get more customers, on this factor alone.
More customers are holding businesses accountable for deploying unethical means or being unfair to their employees. This has allowed businesses to become more aware and ethical in society too.
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