FMCG brands usually prefer to go for conventional marketing options, like newspaper and television advertisements. The multinational FMCG companies have enormous budgets and resources at their disposal, yet many of them not been able to fully explore the option of marketing their products on social media platforms.
It is not easy to find a correlation between online marketing tactics and sales of FMCG products because most of their purchases are not sold online.
However, keeping in mind the growing trend of online retail shopping it would not be wrong to say that digital marketing will have an increasing influence on the sales of FMCG products.
Tips for improving FMCG brand sales using digital marketing
Here are a few useful tips that FMCG companies can employ to improve the digital marketing of their products:
Developing a productive outreach
In order to increase their sales, FMCG companies must develop an outreach method that is suitable for the modern customer base.
In the past, FMCG brands were content with marketing on television and in the print media. The sales of their products were done at retail stores and the buyers were people who physically present there.
The growth of e-commerce has changed all that. The younger generation prefers to buy their products online from the comfort of their homes. FMCG companies will have to focus more on online marketing to retain their positions in the market.
Socially engage prospective customers
Another advantage of using digital marketing is that companies can have a more interactive experience with their clients. They can use real life scavenger hunts and social events to engage customers and promote their products.
Localization of marketing strategy
People in different parts of the world have varying tastes and preferences. They react differently to the way a product is presented. Customizing marketing strategies is an effective way to promote variants of a product in different regions.
As small FMCG businesses expand, they will have to keep this in mind while devising their marketing strategies.
Creating a narrative
Digital marketing allows organizations to create a compelling narrative about their products and brands. This narrative needs to be based on the company’s values to highlight what the company stands for.
An effective and creatively produced narrative can be an enjoyable experience for customers. It can help develop a sense of brand loyalty in them.
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