Conversion rates represent the fraction of the prospective clients who perform a certain action that you want them to. For instance, it could be percentage of people who fill out a feedback form after visiting your store or website.
There is always room for improving your conversion rates. A slight uptick in the rates could earn your company a massive profit increase.
Online marketing and conversion rates
Forbes highlights the fact that blogs and other content on a company’s website can make a valuable contribution towards increasing online conversions.
According to the Business Insider, the average funnel conversion rate for website conversions is 29% which means that the majority website visitors do not go through with the conversion process.
In order to maximize your conversion rates, you’ll need to adopt a balanced strategy which focuses on signups, checkouts, as well as social sharing. You can try the following tips to improve conversion rates:
Case studies or testimonials can be very effective in increasing conversions. The addition of social proof to your content makes the potential customers feel that the product needs to be tried out.
The simplest way to establish credibility is by linking your material to reliable sources. You can also support your claims by citing relevant data.
Customers get a confidence boost when they are offered guarantees. The use of guarantees increase the chances of conversion and is an often resorted to tactic.
Chose the right headlines
An appropriately chosen headline can lead to a rapid increase in your conversion rate. They must be compelling enough to hold the attention of visitors and prevent them from leaving the website.
Keep the following points in mind when planning out your conversion strategy:
- You can offer incentives to your potential customers for signing up for a limited trail of your services. This will increase their involvement and give you more chance to make a conversion.
- Your conversion rates can also be enhanced by encouraging your website’s visitors to share promotional material on their social media platforms. This way, you increase your chances of making conversion. Offer them incentives for sharing your material and constantly use different forms of call to action to make them go through the conversion process.
- When your visitors are checking out, it is the final opportunity for making your case strong and appealing. Offering discounts, guarantees and additional benefits can prove to be successful in converting them.
Focusing on the call to action
One of the most effective ways of improving your company’s conversion rates is to use a variety of call to action. They need to be both text based or in the form of icons, symbols, or buttons. It is possible to increase your conversion rates just by switching from one type to another.
If you are interested in increasing your company’s conversions using social media, you can get in touch with me at firstname.lastname@example.org. I have worked with small businesses as well, helping them craft marketing strategies.