With the emergence and evolution of technology, trends for fast and non-durable goods have changed. Despite the FMCG market being vast, with products catering to basic needs of consumers, such as toiletries and over-the-counter drugs, consumable goods such as dietary products have found their own place in the global market.
Every year, the trends for the food industry changes and evolves. New techniques and methods are being researched into extending the shelf life of certain products. These include milk, soft drinks, and baked goods.
In addition to that, new ideas are being conceptualized in order to change the way FMCG products are being marketed to consumers.
Here are a few of these trends:
The Use of Social Media Networks
The rise in the popularity of Snapchat and Instagram has resulted in the digital promotion of food products and brands. Even cosmetics have found their way into the platform of social media networks. This is a great way for businesses dealing in FMCG products to advertise and market their brand, instead of spending thousands of dollars on billboard ads, live marketing, and door-to-door sales.
Furthermore, social media networks also support paid advertisements, which create a platform for exposure.
Gone are the days of posters and brief booklets. Businesses are now using infographics to further promote their brands. Restaurant owners, cosmetic shops, and even hotel services are utilizing digital marketing to spread awareness of their products.
Although websites are not a new concept, in the past decade or so, they have become increasingly popular since their inception. Furthermore, with the advancement of HTML5, PhP, CSS and Java, businesses can now make their products look more lucrative.
Joint campaigns with retailers help create brand awareness for products. Advertisements and campaigns such as, “Buy one get one free” are now becoming increasingly popular. Furthermore, many retailers have clearance sales or special discounts which include other products.
Direct Interaction with Consumers
In order to build customer loyalty, it is imperative that businesses interact with them. Digital marketing and communication via social media networks has helped achieve this. Constructive criticism, consumer feedbacks, and reviews have made it easier for business organizations to test their products and cater to the needs and requirements of their consumers. This also helps with increasing sales and traffic for small-scale businesses. Since competitiveness in the FMCG market is increasing, it helps brands know how they can improvise and change their products.
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