Tips to create a rock solid lead magnet

on July 12 | in Sales & Marketing | by | with No Comments

One of the best ways to attract new customers to your website is to get hold of their email addresses. In this huge online community, it is almost impossible for a new website to get noticed or to attract traffic. Therefore, you have to make sure you have proper digital marketing strategies in place to attract traffic to your website and then generate leads. Let’s take a look at some effective methods with the help of which you can create powerful lead magnets to attract and engage with customers.

Give your Customers a Good Reason to Sign-up

When you want to get hold of your customers’ email addresses, the best thing you can do is to create a landing page or an opt-in form. Landing pages are independent of your website and are made for one purpose; to get contact details from visitors. These landing pages are designed to entice customers into clicking the sign-up button or the link in CTA. However, if your landing page talks about your products and its features, you will not be successful in creating an email list. Therefore, make sure that your landing page or CTA offers a solution to your customers’ problem.

Create a Powerful Hook

When you want to attract more people towards your business website, you need to offer them something special. A great way to make customers sign-up or visit your website is to offer them something for free. You can provide them with a free eBook or a checklist. However, if you really want them to sign-up for your newsletter, offer them a trial version and ask them to provide their email ids for the whole content or eBook.

Create Interesting Quizzes

Quizzes are very popular amongst internet users. Therefore, if you want to create an email list, use interesting quizzes and surveys to capture leads. Make sure you give out results only after the customer has entered their email address.

Offer Discount Coupons

Who doesn’t like getting free stuff? Well, one of the most effective ways to capture leads is to offer discount coupons or giveaways. This is a great way to get hold of a visitor’s email address, which will help you stay in touch with them in the future.

Create a Free Video Series

Another great way to make customers sign-up or provide their email addresses is to create a video series. However, make sure that the videos you create are valuable to the customers and help solve their problems. For example, your target customers are the people who are looking for anti-aging creams. You can create a video on the best remedies for skin protection and aging.

Creating a lead magnet is the most effective way to engage your customers. Lead magnets are focused on the customers’ needs rather than a product’s features and promotion. The more valuable the lead magnet, the higher will be the chances of customers signing-up. As a result, you will get a chance to entice your customers into buying your products.

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