How Important is Your Product’s Packaging

on June 6 | in Consumer Packaged Goods | by | with No Comments

Opening a present that is wrapped in an attractive cover makes the unpacking experience ever more exciting. That’s the reason people spend so much time finding a perfect packaging for Christmas presents because attractive packaging enhances the overall experience. Same goes for product packaging as we are attracted towards products with good packaging.

As humans, we look for perfection around us. So, when we head out to the grocery store, we pick up an attractively packed product that has detailed information on it. This means that a product’s packaging is an effective marketing tool that makes products sell more than anything because it is the first thing that we see. Let’s take a look at the benefits of having a beautifully designed product package and how helpful it is in making the product successful.

Influences Consumer Purchase Decision

The biggest reason that FMCG companies have started to focus on the packaging design is that it is one of the major reasons for making the product sell. Let’s take this example; a customer is looking for a good cereal, and he has several options in front of him. As he doesn’t prefer a specific brand, he starts to judge the cereals based on their packaging. The cereal with an attractive text and design is the one that he thinks is of premium quality. He picks that cereal pack and purchases it. That’s exactly how a good product packaging influences people’s buying decision.

Differentiates Your Product from the Rest

Another great advantage of having a creatively designed product packaging is that it strikes out from the clutter of other products. Take for example Tiffany & Co. The jewelry brand is famous for their robin’s egg blue box more than their items. If anyone looks at the box, they know it is from Tiffany & Co.

That’s the importance of having a great product design. It makes your products more recognizable on store shelves at grocery stores with several other products. It also makes it easier for consumers to grab their product without even reading onto the brand name.

A Good Package is Fun to Open

The best thing about an attractive product packaging is that it is extremely fun to unpack. There are many brands that have their products wrapped in amazingly designed packages including Apple. Apple’s products are packed in simple and sleek boxes that are extremely easy to open and provide a good experience to the customers.

Helps Attract More Customers

Would you buy a product with a plain package design with little text or the one with flashy looks and detailed product information? When we move through the grocery store, we see different products on the shelves. However, our eyes only focus on the ones that look attractive on the outside. When it comes to product packaging, it is true that the first impression lasts a long time.

Product packaging is an essential tool for marketing the product. An aesthetically appealing package makes customers believe that the product is of high quality, which makes them purchase it by increasing sales for the brand. So, make sure you are spending time and money on designing your product’s packaging.

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